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Data: 11/07/2013
Twitter ricerca: Global Vertical Marketing Manager (SF).
About This Job
Global Vertical Marketing Managers(VMM) are vertical experts who develop and drive vertical strategy across sales teams and regions to maximize revenue. Global VMMs are the primary point of contact and single point of accountability for sales teams globally looking for scaled materials that can be used repeatedly. Vertical Market Managers are not accountable for meeting specific prep or RFP response.
Global VMMs begin with baseline content for each vertical, helping sellers tell the story about why Twitter is great for the vertical, backed up by examples, sale strategies, and supporting data.
Global VMMs then decide the content that will maximize revenue in the vertical. This content often includes sales programs, packages, sales strategies, playbooks, and market facing storylines and positioning. This also often includes partnering with the research team to develop new data for a vertical.
Sales leadership, Sales Marketing Managers, and advertising research are key partners in this strategy setting. Global VMMs then create the storylines, messaging, positioning, packages, and value propositions that enable the vertical strategy.
Global VMMs also help bring new products to market, laying out the best way for brands and agencies to use the release to achieve their marketing objectives.
Global VMMs will then lay out how our sellers should approach advertisers at all stages of the customer lifecycle. What stories should they use and when? How should sellers motivate more business and overcome objections?
Global VMMs work very closely with Sales Marketing Managers to develop compelling client- and agency-facing materials. Sales Marketing Managers contribute to the storyline, visually simplify delivery of the content, and create visually stunning and engaging materials. Global VMMs then train the sales force on the content and drive any other related go to market.
Seasoned Global VMMs bring a deep understanding of the needs and daily life of brands and agencies across sizes and across their target vertical(s). This market-driven insight enables Global VMMs to develop inspiring and simple stories that drives home the value of using Twitter and how best to activate on Twitter Ads.
Responsibilities include:
• Act as primary point of contact and single point of accountability for sales teams globally looking for scaled materials that can be used repeatedly;
• Define vertical strategy to maximize revenue with sales leadership and others. The focus is on content and programs that will drive client success;
• Create the content, programs, and strategies that will maximize vertical revenue across size of brand globally. This includes baseline material to explain why Twitter is great for the vertical and how the vertical should activate on Twitter. Drive the go to market for each piece of content;
• Manage and facilitate ongoing knowledge sharing and best practice highlighting among sellers in a vertical across regions and size of client;
• Manage and drive a case study pipeline for the vertical, working closely with Sales Marketing Managers who write case studies;
• Facilitate ongoing feedback from sales, clients, and agencies for your vertical(s) to engineering and product management. Drive formal a quarterly roadmap feedback process and content for your vertical(s);
• Train sellers and partner sales forces globally on new vertical content;
• Work with Sales Marketing Managers to develop compelling, externally facing materials for sales to use;
• Perform competitive analysis on competitive vertical positioning;
• Work effectively in a heavily cross functional, fast paced environment, especially working with sales and research teams.
Progression within this role typically involves (in roughly this order):
• Create baseline “Why Twitter” materials for a vertical with supervision;
• Facilitate regular knowledge sharing among sellers across regions and size of clients;
• Facilitate vertical strategy discussion with sales, Sales Marketing Managers, and research;
• Drive vertical specific views of product launches and vertical specific roadmap input;
• Create isolated piece of vertical content to drive sales;
• Manage case study pipeline;
• Set and drive vertical strategy with sales, Sales Marketing Managers, and research;
• Create of a broader, more complex storyline for the vertical with consultative input and little management;
• Develop inspired stories that creatively drive home the value of a broader strategy on Twitter for the vertical;
• Identify new opportunities for our business, driven by enabling client and agency success.
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