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Group Product Manager

Data: 24/12/2013

Roche research Group Product Manager, Consumer Promo - Tamiflu Marketing.

The Group Product Manager (GPM) Consumer Promotion, will report to the Tamiflu Franchise Head. This position offers the opportunity to develop and implement innovative strategies for a mature, market leading brand in a the consumer space. In addition to direct management responsibilities, the GPM serves as a leader on cross-functional teams within Genentech A strong direct to consumer background, record of collaboration and communication with numerous stakeholders will be a critical component of providing the franchise relevant and effective strategic direction.

Key accountabilities:
• Participates in the development and implementation of marketing strategies and plans for assigned products and their indications;
• Develops, implements and executes brand marketing strategies, plans and tactics for Tamiflu. Participates in development of the 3-year brand plan and 1-year tactical plan;
• Leads the execution of the Tamiflu DTC program, including advertising in Television, Print, Radio, Online and other channels, by leveraging advertising agency resources and other vendors;
• Participates in 3-year and 1-year operating/expense budget development and forecasting;
• Completes various financial modeling - analysis and assessment of pricing, costs, pull-through, etc;
• Works regularly with other Commercial Operations functions, such as Interactive Marketing, to ensure high quality tactical execution and a seamless and well-integrated brand message and overall position across multiple marketing platforms;
• Helps identify appropriate resources to support brand marketing strategies and activities. Participates or leads in negotiation of medium to smaller-scale vendor agreements and ensures best terms for Genentech;
• Consistently monitors brand and marketing activity performance/progress. Regularly completes forecasting and uses forecasting analyses to make appropriate recommendations;
• Collaborates with other Commercial Operations functions and groups to develop a comprehensive, strategic business plan, including specific, measurable and action-oriented objectives that grow brand profitability and adoption;
• Responsible to ensure brand marketing strategies and plans for assigned product(s) will meet or exceed established goals and targets;
• Complies with all laws, regulations and policies that govern the conduct of Genentech activities.

Successful candidate should possess:
• Outstanding understanding of biotech/pharmaceutical marketing;
• Experience in competitive product space and managed care/reimbursement preferred;
• Solid understanding of all important customers, including HCPs, KOLs, patients, large practices, hospitals, and payers;
• Understanding of financial tools and processes related to sales forecasts and commercial budgets;
• Ability to use work experience to formulate clear, actionable strategies that capitalize on opportunities and manage risks to the brand;
• Strong leadership and communication skills;
• Proven track record for consistently meeting or exceeding financial and/or other ?quantitative targets, as well as qualitative goals;
• Working knowledge of product development, regulatory and clinical affairs;
• Proven ability to work in a fast-paced, collaborative environment which requires significant cross-functional and cross-brand coordination and teamwork;
• Proven ability to work in teams and also work autonomously;
• Experience in working with regulatory committees;
• Proven track record of adhering to timelines and budgets.

Who you are
In hiring new employees, we look for people who are also inspired by our mission and who would fit in well with the collaborative, rigorous and entrepreneurial spirit of the company culture. Because we know that employees are critical to our success in bringing novel medicines to patients, we are dedicated to remaining a great place to work and to providing employees with programs, services and benefits that allow them to bring the best to the business and to their personal lives.

Additional requirements/qualifications:
• BS / BA, preferably in the Life Sciences;
• MBA or related advanced degree desirable;
• 6 or more years' work experience in Product Marketing, Sales, or Market Planning;
• Management experience preferred;
• Previous experience executing DTC or patient marketing tactics in the pharmaceutical/biotechnology or other related industry is preferred
CPG experience is a plus;
• Proven track record of meeting or exceeding objectives & goals;
• Previous experience in managing a multi-million dollar expense budget is preferred;
• Business travel, by air or car, is required for regular internal and external business meetings;
• Evidence of excellent communication, analytical, planning and strong organizational/project management skills required.

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