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Data: 28/02/2014
La Camera di Commercio Belgo-Italiana con il Course on EU Lobbying – Skills and Strategies offre cinque giorni di formazione sulle tecniche vincenti per predisporre una campagna efficace di lobbying e di networking, con l’analisi critica del fenomeno delle lobby e le metodologie per migliorare le proprie abilità comunicative.
Nella capitale europea delle relazioni internazionali, per avviare la propria carriera negli affari europei è necessario avere un asso nella manica: impara le migliori strategie e partecipa all’assegnazione di 2 borse di studio per stage di 3 mesi a Bruxelles in una lobby!
A chi è rivolto:
The training is addressed to professionals working in the public and private sectors - such as public administration, corporate companies, consultancies, NGOs - and newly graduated that want to develop and improve their skills in influencing EU decisions through lobbying and advocacy campaigns.
Obiettivi:
The Course on EU Lobbying - Skills and Strategies organized by the Belgian-Italian Chamber of Commerce, is tailored to provide theoretical and practical training to build and strengthen your professional background.
Two scholarships of 1.000 euro are offered for a three-month experience in lobbying in Brussels. The 2 selected interns will have the opportunity to live a professional experience in a lobbying company and to put into practice the skills acquired during the course.
Dove si svolge:
Brussels - The training course is taught in English - Next edition from 7th to 11th April 2014.
Programma
The training course is divided in 3 modules tailored to provide considerable insight into the study of EU lobbying and to offer a methodical understanding of the interface between EU institutions and lobbyists.
MODULE 1 – Understanding lobby and interactions with European Institution.
This introduction talks about the concept of lobby and, in particular, shows the close relations in the Brussels systems between the lobbies and the EU Institutions. Indeed, after an overview about the main actors of the EU lobby system, this section explains the specific role of the lobbies in European legislation cycle. The main types of lobby activities with an effective lobbying campaign and the accreditation procedures at the European institutions are illustrated through examples by an expert.
• Introduction to lobby: the actors of the EU lobby system
• Different types of lobby activities: legal entities of lobbies in Brussels
• Relations between the European Institutions and the lobbies
• Accreditation of lobbyists at the European Institutions
• Main documents and procedures: lobby activities at the European Parliament
MODULE 2 – Communication and negotiation skills: elements of a lobby strategy
Through practical exercises, participants develop their skills for an effective lobby activity. A particular emphasis is given on the networking, both among lobbies and with the EU institutions. The communication skills are also developed thank to some simulations with a media expert. Finally, this session aims to create a lobby strategy, analyzing the context and the stakeholders, defining the objectives and methodologies and setting the actions to be taken.
• Influencing tools (lobby – media – campaign – networking)
• Developing negotiation skills for an effective lobby activity
• Developing communication skills - Practical exercise
• Analysis of the problem, the context stakeholders and power relations: lobby goals and audiences
• Methodologies, actions and resources – Practical exercise
MODULE 3 – Meeting with experts
Examples of lobby activities in Brussels: NGOs, regional representation, private companies, lobby experts. For this edition a specific lesson will focus on policy inflencing for NGOs.
During the course, participants could do the interviews for the two internships.
At the end of the course participants will have the opportunity to meet stakeholders, partners and member of the Belgian-Italian Chamber of Commerce during a networking cocktail.
Participants will benefit of three months of free consultancy on lobbying activities offered by the European Desk of the Belgian-Italian Chamber of Commerce.
Per ulteriori informazioni potete consultare il seguente link.
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